TVBlog
by David Goetzl
Odds of succeeding in the restaurant business are about on par with developing a TV hit. Bravo has figured out how to navigate the TV road many times over. So, … Read the whole story
by Wayne Friedman
Nielsen says that over the next 10 years, lower-income homes -- which watch more TV than other income groups -- are expected to rise … Read the whole story
by David Goetzl
Turner is looking to capitalize on its investment in comedy site Funny or Die by using its talent and other assets to increase ad … Read the whole story
by Karlene Lukovitz
As part of its new "One Giant Pledge" campaign -- urging families to pledge to eat one more vegetable per day for 30 days … Read the whole story
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by Gavin O'Malley
Putting Amazon, Google and other video providers on notice, Barnes & Noble announced it plans to launch a streaming and download service before winter. … Read the whole story
by Wayne Friedman
NBC struck first blood -- winning the first night of the TV season. The new look for CBS took a hit on Monday, a … Read the whole story
by Wayne Friedman
Social media TV consumers hyped ABC's "64th Prime Time Emmy Awards" on Sunday night -- much more than a year ago. But the big … Read the whole story
by Gavin O'Malley
In the fight for exclusive content contracts, Hulu just landed the wrestling equivalent of an atomic backbreaker. Now, if fans want full online access … Read the whole story
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by David Goetzl
A study commissioned by the TVB shows that local television is the dominant influencer of decisions throughout the purchase funnel, from awareness at the … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
The most talked-about percentage of late has been 47%. Prior to that, it was the 99% vs. the 1%. Campfire created an elaborate campaign … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Watch Shows. Not commercials." For Dish Network, this is now a constant marketing tagline displayed on TV-related business sites and on other media. This … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
While smart TVs hold great promise for marketers in terms of engaged audiences, that potential won't be realized until more consumers actually connect their … Read the whole story