TVBlog
by David Goetzl
In this month's Leaders & Bleeders, Nancy Dubuc powers ahead by taking over programming for all A+E Networks, while "Honey Boo Boo" generates buzz. But the fiscal cliff could heighten … Read the whole story
-
by Steve McClellan
ZenithOptimedia upgraded its forecast for U.S. spending to nearly $161 billion, an increase of 4.3%. In June it pegged U.S. growth at just 3.6%. … Read the whole story
by Wayne Friedman
Getting closer to delivering the holistic media measurement marketers want, Nielsen says it is leveraging its new online measurement service with its TV-based service … Read the whole story
by Wayne Friedman
Viewers' emotional attachment is a better yardstick of interest than just analyzing TV ratings or even social media results, according to NewMediaMetrics, which puts … Read the whole story
by Sarah Mahoney
Themed "Join. Shop. Love," the 30-second spot takes viewers on a quick tour of a chic home, blitzing through the kitchen, bedroom, and living … Read the whole story
by Karlene Lukovitz
While Subway's name isn't mentioned, in one spot, Bo Dietl is seen in front of a Manhattan Subway location, then in front of a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many of the NFL's actions over the past several weeks may come down to one observation by TV media buyers: The cost per thousand … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
This is the week to talk about the future of media. One thing I've learned in trying to make predictions about media: The rate … Read the whole story