TVBlog
by David Goetzl
To listen to Mike Mulvihill, Fox Sports isn't just writing huge checks to acquire sports rights and willing to sit back and watch consumers foot the bill. Fox isn't looking … Read the whole story
by Wayne Friedman
The big New York area-based Cablevision Systems inked another big programming/content distribution deal --- this time with Walt Disney Company. Last month, it signed … Read the whole story
by Wayne Friedman
Broadcast networks generally topped all cable networks when it came to TV viewers of the first presidential debate -- but cable and broadcast networks … Read the whole story
by Wayne Friedman
While NBC claimed its first prime-time win in almost a decade in broad demos, ABC said it grabbed top results in another important advertising … Read the whole story
by David Goetzl, Steve McClellan
NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story
by Karl Greenberg
The new C-MAX campaign, which launched on Thursday, uses "La Linea" as a foil in a line-drawn storyline against a blue background. The idea … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Help a TV brand out -- or any brand, for that matter. That's what we customers want to do, apparently, according to a new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We were watching a time-shifted episode of TNT's "Major Crimes" the other night. A commercial break popped up and my wife quickly hit the … Read the whole story
COMMENTARY
by Chris Raih
The new look of the American family. Read the whole story