Television News Daily
Thursday, October 4, 2012
  • Cablevision, Walt Disney Ink Distribution Deal

    The big New York area-based Cablevision Systems inked another big programming/content distribution deal --- this time with Walt Disney Company. Last month, it signed … Read the whole story

  • Broadcast Topped Cable For Presidential Debates

    Broadcast networks generally topped all cable networks when it came to TV viewers of the first presidential debate -- but cable and broadcast networks … Read the whole story

  • ABC Wins Big Ad Demo: Higher-Income Viewer

    While NBC claimed its first prime-time win in almost a decade in broad demos, ABC said it grabbed top results in another important advertising … Read the whole story

  • NBCU: Multiplatform Olympic Consumption Was Add-On

    NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story

  • Ford Adopts 'La Linea' For C-MAX Launch

    The new C-MAX campaign, which launched on Thursday, uses "La Linea" as a foil in a line-drawn storyline against a blue background. The idea … Read the whole story

  • Better Whining About TV Shows

    Help a TV brand out -- or any brand, for that matter. That's what we customers want to do, apparently, according to a new … Read the whole story

  • Cycling Through The Right And Wrong Reasons For Addressable Advertising

    We were watching a time-shifted episode of TNT's "Major Crimes" the other night. A commercial break popped up and my wife quickly hit the … Read the whole story

  • Art Imitates Life On TV

    The new look of the American family. Read the whole story