To listen to Mike Mulvihill, Fox Sports isn't just writing huge checks to acquire sports rights and willing to sit back and watch consumers foot the bill. Fox isn't looking … Read the whole story
The big New York area-based Cablevision Systems inked another big programming/content distribution deal --- this time with Walt Disney Company. Last month, it signed … Read the whole story
Broadcast networks generally topped all cable networks when it came to TV viewers of the first presidential debate -- but cable and broadcast networks … Read the whole story
While NBC claimed its first prime-time win in almost a decade in broad demos, ABC said it grabbed top results in another important advertising … Read the whole story
NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story
The new C-MAX campaign, which launched on Thursday, uses "La Linea" as a foil in a line-drawn storyline against a blue background. The idea … Read the whole story
Help a TV brand out -- or any brand, for that matter. That's what we customers want to do, apparently, according to a new … Read the whole story
We were watching a time-shifted episode of TNT's "Major Crimes" the other night. A commercial break popped up and my wife quickly hit the … Read the whole story
The new look of the American family. Read the whole story