TVBlog
by David Goetzl
It's time to change the narrative. It's past time to take note when a major event generates a high level of dual-screening (watching TV, while using a second device). Read the whole story
by David Goetzl
The joint ABC News/Univision English-language news and lifestyle network targeting Hispanics will be based in Miami, where Univision has a production facility. Univision has … Read the whole story
by David Goetzl
Outdoor Channel said it added 1 million-plus homes last month via deals with Comcast and RCN, pushing its distribution to 39 million. In addition … Read the whole story
by Wayne Friedman
With nearly the first month of the TV season completed for syndication, CBS Television Distribution's "Dr. Phil" remains the leading syndication talk show among … Read the whole story
by Steve Smith
The scripted programs attracting the most social media buzz are dominated by returning series that already have a loyal fan base. Among users of … Read the whole story
by Karl Greenberg
Bolt, who appears in Nissan advertising, has signed a special deal with Nissan Motor Co., Ltd. to extend his role as brand ambassador for … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
While TV and radio deliver mass reach among active car shoppers, it is digital media that leads the way relative to total adults 18-64. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some associations between social media and TV are fleeting -- or worse. They could exist just to solve "business" problems while not attending to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable television, look over your shoulder. YouTube is gunning for you. Robert Kyncl, YouTube's global head of content, said YouTube does well with advertisers … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The beginning of autumn is an important time in the television industry. It's when all the broadcast networks launch their new shows and duke … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
One of my favorite Advertising Week events is MediaPost's Future of Media Panel, which took place at NYU on Oct. 3. This year's group … Read the whole story