TVBlog
by David Goetzl
This week, Nielsen began installing new technology that is a cornerstone in its efforts to transform ratings in local markets. The "code reader" is making its way into homes in … Read the whole story
-
by Wayne Friedman
Interpublic's Magna Global unit says there has been a nearly 30% surge to almost $274 million in political advertising in the second quarter of … Read the whole story
-
by Wayne Friedman
Social media-related TV businesses will grow at a double-digit percent basis in the next five years. One estimate from MarketsandMarkets says the entire business … Read the whole story
by Wayne Friedman
The biggest social media interactions on Thursday night were dominated by the Vice Presidential debate -- over 8 million. CNN tallied the most with … Read the whole story
by Sarah Mahoney
What has been surprising, says Allstate's SVP of marketing, is how quickly Mayhem left the control of Allstate and marched into the public lexicon, … Read the whole story
COMMENTARY
by Ed Martin
Sometimes you have to wonder what network executives are thinking. The latest cases in point: The decision made by the decision-makers at CBS to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What better way to address the good, the bad and the ugly of this politically heavy TV season than with trickle-down entertainment? That means … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable television, look over your shoulder. YouTube is gunning for you. Robert Kyncl, YouTube's global head of content, said YouTube does well with advertisers … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The beginning of autumn is an important time in the television industry. It's when all the broadcast networks launch their new shows and duke … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
When it comes to one of the most fundamental media behaviors in modern American life -- TV viewing -- mobile devices are poised to … Read the whole story
COMMENTARY
by Emily Anatole
The television industry is ever-changing as Millennials, in particular, are consuming content on new media and interacting with TV in innovative ways. This generation … Read the whole story