TVBlog
by David Goetzl
The Longhorn Network may not have much of an audience, but some of its viewers might be the most engaged in all of TV. Not to mention upscale. An ad … Read the whole story
by Erik Sass
'The Arizona Republic,' a Gannett newspaper, has partnered with Demand Media to create a new Travel Channel hosted on the newspaper's Web site, AZCentral.com. … Read the whole story
by Gavin O'Malley
To give female viewers what they most desire, Meredith Corp. has secured a significant content distribution deal with CelebTV, available on DivineCaroline.com. It is … Read the whole story
by Wayne Friedman
How are those new network TV shows really doing in terms of social buzz and other related digital metrics? It's a mixed bag. The … Read the whole story
by Wayne Friedman
Parks Associates says IPTV subscribers will more than double in five years to some 18 million from the current subscriber base of 8.8 million. … Read the whole story
by Laurie Sullivan
Microsoft turns tablets and smartphones into control systems for music, movies and other content on Xbox 360 with the release this week of SmartGlass. … Read the whole story
by David Goetzl
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
by Wayne Friedman
AMC's "The Walking Dead" on Sunday night has found a fast-moving traditional TV audience and a sprinting social media crowd. "Dead" pulled in a … Read the whole story
by David Goetzl
TV One CEO Wonya Lucas, the former Discovery executive, will leave the network after about 15 months in the top post. Alfred Liggins, the … Read the whole story
by Aaron Baar
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Joaquin Phoenix says the Oscars are somewhat beneath him. "I think it's bullshit," he told Interview magazine recently when asked about campaigning for "The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While TV apps made be good for lot of stuff -- games, extra info and other content -- apps makes no difference whether … Read the whole story