TVBlog
by David Goetzl
The awful cliche hovering around local newscasts for years has been "if it bleeds, it leads," suggesting that viewers are attracted to stories about gruesome crimes and stations are more … Read the whole story
by Wayne Friedman
With the tag-team of early NFL coverage on Sunday and what turned out to be the final game of the World Series, Fox scored … Read the whole story
by David Goetzl
As the new Time Warner Cable regional sports network gets ready to begin carrying Los Angeles Lakers games, the channel will offer viewers the … Read the whole story
by Mark Walsh
Media companies and marketers have a better shot at reaching a more balanced audience gender-wise on tablets versus smartphones. Tablet use is also spiking … Read the whole story
by Aaron Baar
In addition to Downey, Jr., who upstages a man with two tanks by having a Harrier jet, the spot also features cameos from other … Read the whole story
by Karl Greenberg
Toyota's Scion division is extending its "What Moves You" campaign with an effort that offers a leg up to artists, musicians and young creatives. … Read the whole story
by Karlene Lukovitz
"Pocket Like It's Hot," a tongue-in-cheek video by Snoop Dogg and friends for Hot Pockets, featuring a remix of his hit single "Drop It … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If you thought only cable news channels offered a politically polarizing view of the world, you'd be wrong: Try some mainstream prime-time entertainment. Recent … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
One of the hot topics in the industry today is cross-platform measurement. In this week's interview, Carol Edwards, SVP at Arbitron, discusses her company's … Read the whole story