TVBlog
by David Goetzl
New Jersey Gov. Chris Christie showed an unusual degree of emotion Tuesday as he spoke about the devastation Superstorm Sandy had on his state. In one moment in particular, he … Read the whole story
by Mark Walsh
Media companies and marketers have a better shot at reaching a more balanced audience gender-wise on tablets versus smartphones. Tablet use is also spiking … Read the whole story
by Aaron Baar
In addition to Downey, Jr., who upstages a man with two tanks by having a Harrier jet, the spot also features cameos from other … Read the whole story
by Wayne Friedman
With the tag-team of early NFL coverage on Sunday and what turned out to be the final game of the World Series, Fox scored … Read the whole story
by Karl Greenberg
The new effort features five animated basketball-themed characters who will appear online starting on Monday and later at events and on TV. The characters … Read the whole story
by David Goetzl
As the new Time Warner Cable regional sports network gets ready to begin carrying Los Angeles Lakers games, the channel will offer viewers the … Read the whole story
by Sarah Mahoney
Ads for the chain are always a little tricky, Peter Reiner, the chain's SVP/marketing, explains to "Marketing Daily," "because while it may be the … Read the whole story
by Karl Greenberg
"Having our vehicles in games gives consumers the first chance to drive and experience our vehicles before they go off to a dealership," said … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
When VCRs came on the market more than 30 years ago, the devices gave consumers unprecedented power to watch television shows on their schedules … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Death and taxes are a certainty. But troubling hurricane-type weather? Less so -- unless you believe in massive global weather change. Hurricane Sandy on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If you thought only cable news channels offered a politically polarizing view of the world, you'd be wrong: Try some mainstream prime-time entertainment. Recent … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
More evidence of the emerging growth in the Hispanic digital video market came from Univision. The network officially launched UVideos yesterday with Starcom advertisers … Read the whole story