TVBlog
by David Goetzl
How valuable is set-top-box (STB) data? It looks to have played a significant role in reelecting President Obama, according to 'The Washington Post.' Another beneficiary: Rentrak. Read the whole story
by David Goetzl
Competitive networks Outdoor Channel and the Sportsman Channel will become part of a new NASDAQ-listed public company, InterMedia, which will also include related magazines, … Read the whole story
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by Joe Mandese
On Oct. 29th, when Superstorm Sandy knocked more than 8 million households off the grid in some of the nation's largest media markets, it … Read the whole story
by Wayne Friedman
Rentrak, a growing TV measurement service, says viewing just before Hurricane Sandy sparked stronger-than-usual daytime viewing in the New York market -- only to … Read the whole story
by Wayne Friedman
Viggle, the social TV rewards site, has bought bigger social TV media competitor GetGlue for $25 million in cash and stock. The newly merged … Read the whole story
by Steve Smith
For voters under 40, monitoring Election Night coverage across two screens was almost as common as watching returns on TV alone, according to a … Read the whole story
by Sarah Mahoney
The survey, conducted for the NRF's Shop.org arm by BIGInsight, also reports that 85% -- a record -- intend to create promotions specifically for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Competition for space on the TV screen seems to be where the real battle is. No, we are not talking about NBC having too … Read the whole story
COMMENTARY
by Joe Mandese
Two weeks after Superstorm Sandy knocked much of the East Coast -- including many Nielsen households -- off the grid, Nielsen held a meeting … Read the whole story