TVBlog
by David Goetzl
In this month's Leaders & Bleeders, Jeff Zucker and Susanne Daniels give CNN and MTV, respectively, opportunities to regain their footing, while NBC makes a bold move with the "Sound … Read the whole story
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by David Goetzl
Rentrak, which relies heavily on set-top-box data for TV measurement services, said it is moving forward with efforts to gain accreditation for them by … Read the whole story
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by Wayne Friedman
Another young-skewing Spanish-language network is getting a new name, as well as shifting its target audience: Univision's TeleFutura will become UniMas. The network intends … Read the whole story
by Sarah Mahoney
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seeing that brick-and-mortar stores have learned to adapt and even embrace the mobile … Read the whole story
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by Wayne Friedman
Looking to clearly separate its slower-moving print business with its faster-moving media and entertainment, News Corp. will separate into two publicly traded companies: News … Read the whole story
by Karl Greenberg
In a lot of ways, the brand is hearkening back to its golden days to inform the highly stylized product and brand identity for … Read the whole story
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by Wayne Friedman
Interpublic Group's Magna Global media unit has lowered its forecast for the global advertising economy, partly as a result of the slower-than-expected recovery by … Read the whole story
by Karl Greenberg
"We kept looking at data that showed the majority of batteries were purchased in these emergency/semi-emergency situations. We're always looking for ways to make … Read the whole story
by Karl Greenberg
The Super Bowl advertisement itself will also be a first: it's a consumer-generated social-media campaign in which people co-create the 60-second ad via tweets. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How are your fast-forwarding skills? Blowing through all those commercials for the iPhone5 or Geico insurance, or that trailer for the end-of-the-year horror movie … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
After sitting on the sidelines for, well, a decade, Time Inc. is betting big on video by launching a digital video unit. Time Inc. … Read the whole story