TVBlog
by David Goetzl
Coke and Pepsi cannot be pleased. They're spending princely sums on Super Bowl spots next year. But another ad in the game will pretty much rip them for burning through … Read the whole story
by Sarah Mahoney
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seeing that brick-and-mortar stores have learned to adapt and even embrace the mobile … Read the whole story
by Karl Greenberg
"We kept looking at data that showed the majority of batteries were purchased in these emergency/semi-emergency situations. We're always looking for ways to make … Read the whole story
by Wayne Friedman
On Tuesday Walt Disney gave Netflix, the big subscription service, a shot in the arm. It inked an executive deal for the pay TV … Read the whole story
by Wayne Friedman
ABC's Friday sleeper show, "Malibu Country," which started last month, is the best new TV show in terms of social-media activity. The show has … Read the whole story
by Karl Greenberg
The Super Bowl advertisement itself will also be a first: it's a consumer-generated social-media campaign in which people co-create the 60-second ad via tweets. … Read the whole story
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by David Goetzl
Rentrak, which relies heavily on set-top-box data for TV measurement services, said it is moving forward with efforts to gain accreditation for them by … Read the whole story
by Fern Siegel
Logo TV founder Matt Farber has a new idea -- and new venue -- for "Gwist," his latest project. Gwist, which stands for "TV … Read the whole story
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by Wayne Friedman
Another young-skewing Spanish-language network is getting a new name, as well as shifting its target audience: Univision's TeleFutura will become UniMas. The network intends … Read the whole story
by Karlene Lukovitz
It opens with scenes of a fanciful landscape featuring trees made of slices of Granny Smith apples, fallen snow made of coconut, and a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How are your fast-forwarding skills? Blowing through all those commercials for the iPhone5 or Geico insurance, or that trailer for the end-of-the-year horror movie … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Major media content creators believe they still hold the upper hand for getting every bit of their TV shows' viewing accounted for on new … Read the whole story