TVBlog
by David Goetzl
When on-air promos are deemed ineffective, both the marketing and programming departments have convenient scapegoats - each other. Read the whole story
by Wayne Friedman
In a rerun of sorts, all television viewing continues to remain at high levels. But a key contributor to previous overall longtime TV gains, … Read the whole story
by Karlene Lukovitz
The collaboration is enabling Truvia to reward early-adopter dining venues by featuring them in "welcome" ads in local media like OOH and television, notes … Read the whole story
by Wayne Friedman
Top-rated cable shows had a major shakeup this year, with AMC"s "The Walking Dead" easily posting the best results over usual winners from TNT … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
We often hear from media industry executives that the rate of industry change is accelerating. This year's On-Screen Media Summit, which took place last … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers, it's time to put on your big-boy pants and figure out future TV metrics. C3 or C7? You choose. Read the whole story