Television News Daily
Thursday, January 3, 2013
  • AIG Campaign Thanks America

    American International Group features its employees in a campaign that thanks America for its support during the global financial crisis. The effort also highlights … Read the whole story

  • Cabler RLTV, Next Avenue Team For Cross-Platform Reach

    RLTV, the cable network targeting 50+ viewers, has teamed with Next Avenue, a PBS site focused on the same demographic, in a content-sharing arrangement. Read the whole story

  • Is Everything Old New Again?

    In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." His analyses of TV commercials and print ads led me to wonder whether there's … Read the whole story

  • AIG Seeks Rebranding With Latest TV Spots

    Of course, it doesn't take much to spark bickering in Washington. So for those sick of it -- even the people doing it say … Read the whole story