TVBlog
by David Goetzl
The escalating value of long-form content may be best validated by the number of non-traditional players increasingly not just looking to acquire it, but produce it. Netflix continues to invest … Read the whole story
by Wayne Friedman
Netflix's video-on-demand service has struck an eight-TV show deal with Warner Bros., including current first-year highly rated NBC show "Revolution," as well as SVOD … Read the whole story
-
by Wayne Friedman
Pasadena, Calif. -- Hard to argue with NBC's success this past fall -- but now the hard work begins, as its big NFL "Sunday … Read the whole story
by Gavin O'Malley
Aided by the promise of online video advertising, Adap.tv just scored a major financial player to grow its business: Tim Morse was named its … Read the whole story
by Tanya Gazdik
Annuity.com is launching a brand campaign targeting baby boomers. The creative, which launches Jan. 7, showcases how safe an annuity is through the ongoing … Read the whole story
by Steve Smith
Dish Network today launches its own 'second screen' iPad app that leverages social networks to help users discover new TV content and converse about … Read the whole story
by Karl Greenberg
A new campaign that focuses on digital elements is an effort to build on the brand's straight-ahead approach to the product, which launched as … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
For my first column of the new year, I always like to look back in order to look ahead. What do media executives -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A happy 50-50 advertising scenario is the near-term goal of what some old-line media-centric companies are seeking. Wired magazine, for example, says over 50% … Read the whole story