TVBlog
Even if Aereo clears legal challenges, broadcast stations might be able to simply overpower it with mobile TV services that are as easy to use and perhaps cheaper. Also, the … Read the whole story
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, one of which shows the Avalon emerging from an inky vapor -- intended … Read the whole story
Boosted by heavy marketing -- including some big on-air promotion during ESPN's high-rated BCS Championship game on Monday night -- ABC's "Jimmy Kimmel Live" … Read the whole story
Kevin Reilly, chairman of entertainment for Fox Broadcasting Company, conceded the network won't lead among key 18-49 viewers by the end of the season. … Read the whole story
In the ad, Coke Zero and Coach Nick Saban and his wife, Terry Saban, salute "what's possible" through her narration of moments from the … Read the whole story
Aereo, the service that allows users to watch local broadcast channels on mobile devices, plans to expand into 22 markets beyond its New York … Read the whole story
Complementing the state's national "In a word: Arizona" tourism effort, the campaign is targeted at travelers in Chicago, Denver and Minneapolis, which are a … Read the whole story
Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew … Read the whole story
At CES in Vegas this week, the big multichannel service providers upped the ante in the second-screen game. Cox announced a major revision of … Read the whole story
- COMMENTARY
Is Dish Network making a peace offering to marketers, possibly leading to a more valuable real-time ad buying service? The AutoHop feature in Dish's … Read the whole story
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Unless NBC manages a programming miracle in the next few months, we are living through the last days of their three-decade-long "must-see TV" tradition … Read the whole story
- COMMENTARY
The Consumer Electronics Show again looks to offer TV content providers and marketers a sped-up glimpse into what consumers might want in future years. … Read the whole story
- COMMENTARY
If I were a betting man -- and once upon a time, I was -- I would bet big on Apple this year. The … Read the whole story
