Clearly, CBS is pulling for a tight Super Bowl in three weeks. The closer the game, the likelihood viewership will remain high throughout. And, part and parcel, the more people … Read the whole story
Pasadena, Calif. -- The CW is having a better season so far overall -- but not always in the traditional TV sense. Speaking at … Read the whole story
In pushing to account for all TV viewing, some network executives want to look beyond seven days of time-shifted viewing -- but they might … Read the whole story
Some Twitter followers are people of few words -- or grunts. To promote the debut of "The Walking Dead" on French television network NT1, … Read the whole story
A lot has been made of the so-called second screen. But I've never heard a modern media consumer say, "Hmm, I wonder what's playing … Read the whole story
It all comes down to sales -- and Mark Altschuler knows sales. He started in TV over 30 years ago and is currently the … Read the whole story