TVBlog
by David Goetzl
A while back, Bjorn Rebney's mother would offer some counterintuitive advice: "try not to be the smartest guy in the room." At least as a CEO, it makes sense. Provide … Read the whole story
by Wayne Friedman
Gracenote's recognition technology, combined with Invidi's advertising system, can allow advertisers to select certain households and individual audience demographics and dynamically insert commercials to … Read the whole story
by Gavin O'Malley
Further blurring the line between TV and Web experiences, app publisher Flingo is inviting advertisers to serve interactive video messages over multiple platforms. Read the whole story
by Wayne Friedman
TV stations maintained their high share of political advertising in 2012 -- some 80%, pulling in $2.9 billion. This was 38% higher than the … Read the whole story
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by Wayne Friedman
CBS continues to own the early part of the TV week -- easily winning a mid-January Tuesday night with its still-strong "NCIS" shows after … Read the whole story
by Wayne Friedman
TV's once mighty "American Idol" hasn't completely fallen -- it's just less mighty -- for the start of its 12th season. The new season … Read the whole story
by David Goetzl
The run of marketers linking with Oxygen's upcoming become-a-supermodel competition come from various notches in the fashion business. Marshalls plays a top-line sponsor role … Read the whole story
by Karlene Lukovitz
The two-minute ad began airing Monday evening on U.S. cable news networks. A second, 30-second ad in the campaign, called "Be OK," which shows … Read the whole story
COMMENTARY
by Joe Mandese
Wow, so now, at least, I know people are reading RTBlog. That's the good news. The bad news is that now I know if … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How do you restart a sports league again, just eight years after a similar fresh-in-the-mind lockout? This is the NHL's big task. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV's commercial-skipping battle is still brewing. In fact, it's getting more intense. Technology companies continue to come up with ways to skip commercials, like … Read the whole story