TVBlog
by David Goetzl
With all the advancement in the media business, maybe it's time for some industry argot that looks backward. More refined language might be in store such as rebranding a negotiation … Read the whole story
by Steve McClellan
Facial recognition technology has been around for years. But only recently has it been incorporated into TV sets by smart TV manufacturers like LG, … Read the whole story
by Karlene Lukovitz
The creative premise of the campaign, from Weiden + Kennedy, is that three groups of people are lost in the desert -- "cowboys," "showgirls" … Read the whole story
by Wayne Friedman
Senior Starcom MediaVest executive Mike Rosen is moving to NBCUniversal's Telemundo Media. As executive vice president of ad sales and integrated marketing, he is … Read the whole story
by Carrie Cummings
"The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & … Read the whole story
by David Goetzl
ABC will use separate feeds of its new cooking competition series "The Taste" in order to integrate both the Hellmann's and Best Foods brands. … Read the whole story
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by Wayne Friedman
Brian Wieser, senior research analyst of the Pivotal Research Group, says CBS would do well if it purchased Sony, which he calls "a very … Read the whole story
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by David Goetzl
Rentrak refers to itself as the leader in capturing video-on-demand viewership. And it plugs an ability to attach audience demographics to consumption patterns. With … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Please give me more lip-syncing -- just add a little bit of honest messaging. We all know Beyonce Knowles can sing -- but maybe … Read the whole story