TVBlog
by David Goetzl
Just about every rabid sports fan watches the Super Bowl, so it would seem logical that the giant marketers targeting them would welcome an all-at-once platform. But, for the most … Read the whole story
by Karl Greenberg
Hyundai has a seven-seat crossover in the 2013 Santa Fe, but is using its big Super Bowl grab (and its requirement that all ads … Read the whole story
by Wayne Friedman
Global advertising had a strong first nine months of 2012, with television advertising still holding the biggest share of advertising dollars and outperforming overall … Read the whole story
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by Erik Sass
In a move that may portend more M&A activity in Spanish-language media, InterMedia is merging its Spanish-language media properties, including Cinelatino, WAPA America, and … Read the whole story
by Wayne Friedman
Meredith Corp. television operations witnessed strong results for its fiscal second quarter -- thanks to strong political and automotive advertising. Its local media division … Read the whole story
by David Goetzl
In a world where calling cable cord-cutting results in pleas to stay, Netflix CEO Reed Hastings has a different approach: Let users leave hassle-free … Read the whole story
by Carrie Cummings
"Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years … Read the whole story
by Karl Greenberg
The salubrious sentiment from that fourth-quarter ad last year will come back in the second quarter of the Super Bowl this year. Actually, it's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Mid-season is the final deadline for cutting your TV losses with efficiency in an ever-growing media world. This week, ABC cut loose its comedy … Read the whole story