TVBlog
by David Goetzl
As questions persist about the fate of Dish Network's automatic ad-skipping technology, there is at least one answer: money and handshakes go together. CBS CEO Leslie Moonves has said unless … Read the whole story
by David Goetzl
Comcast CEO Brian Roberts said the company's emphasis on marshaling an array of assets to back a single NBCUniversal initiative is paying off with … Read the whole story
by Tanya Gazdik
Purina Pro Plan dog food debuted a consumer-generated TV spot during one of the world's most famous dog shows. Viewers who tuned in Feb. … Read the whole story
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by Gavin O'Malley
Can mobile video ads offer a viable alternative to TV and online video ads? Despite the immaturity of the medium, early signs of success … Read the whole story
by Karl Greenberg
Under Armour is creating its own series of holidays this year to promote five major innovations and programs including a new apparel line called … Read the whole story
by David Goetzl
Lionsgate said it wants to ramp up its 10/90 model for comedy production on the heels of its recent success with the Charlie Sheen-starring … Read the whole story
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by Laurie Sullivan
Erik Huggers, the head of Intel Media, confirmed that the chipmaker would introduce an Internet-based TV service and box this year. Intel will provide … Read the whole story
by Wayne Friedman
Some six weeks into midseason, CBS has now risen to a solid first place in key 18-49 viewers among broadcast networks' prime-time programming. The … Read the whole story
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by David Goetzl
John Collins, who helped Canoe Ventures get off the ground, has joined Media Storm in a role that includes working with clients on interactive … Read the whole story
by Wayne Friedman
Dozens of syndication shows in the first week of February continue to grow over their seasonal averages with Warner Bros. Brand Networks' "Big Bang … Read the whole story
by Tyler Loechner
Adap.tv last week announced In-Target Audience Optimization, a technology that allows advertisers to deliver ads to the right demographics with the help of Nielsen … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The Fox Now app is likely to yield returns as far as downloads and use of the app. But the extent to which that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Paying for "free TV" has never been more confusing. Ninety percent of the country has had its behavior changed forever in this regard. You … Read the whole story