TVBlog
by David Goetzl
For years now, advertisers and networks have hungered for pay-TV operators' set-top-box (STB) data. For good reason. The argument can easily be made its sturdier information than a Nielsen sample. Read the whole story
by Wayne Friedman
Moving TV ads to digital video ads increases a brand's recall by 33% -- when running in conjunction with a TV campaign. Brand recall, … Read the whole story
by Wayne Friedman
Going into the "Daytona 500" with the first woman, Danica Patrick, securing the pre-race pole position, Fox Sports had big initial viewer interest for … Read the whole story
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by Wayne Friedman
Dish Network used some in-show branded entertainment to sneak into Fox Sports' "Daytona 500" in the wake of ongoing legal activities between the two … Read the whole story
by Karlene Lukovitz
The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed "Step Into Awesome." It seeks to showcase recent innovations such as … Read the whole story
by Aaron Baar
The company took the opportunity of the Mobile World Congress in Barcelona on Monday to restate its commitment to mobile as part of the … Read the whole story
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by Amy Corr
TVGla was named digital creative agency of record for My Dirty Jobs. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even as Fox bans ads for Dish's ad-skipping, TV anywhere product, the puckish satellite company planted its Hopper logo on a NASCAR racer the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Dismal overall ratings, hyped new broadcast shows that can't even get 1.5 rating points among key 18-49 viewers, existing shows that have taken a … Read the whole story