TVBlog
by David Goetzl
Dish Network's case charging ESPN with multiple breaches of a 2005 carriage agreement will move to closing arguments Wednesday. But no matter who wins, what will be the long-term impact? … Read the whole story
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by David Goetzl
While they are still a very small part of its business, Arbitron more than doubled revenues for its cross-platform and mobile measurement efforts in … Read the whole story
by Wayne Friedman
Cablevision Systems filed an major antitrust lawsuit today against Viacom, saying the big TV network group has forced the Long Island, N.Y.-based cable operator … Read the whole story
by Aaron Baar
According to a survey by digital entertainment company Rovi, people in Italy, Spain and the U.S. had the highest streaming frequencies -- with 73%, … Read the whole story
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by Erik Sass
Audio advertising content is a strong channel for triggering brand identification in consumers -- rivaling and even exceeding visual content in some cases. Advertising … Read the whole story
by Karlene Lukovitz
In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting … Read the whole story
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by Amy Corr
TVGla was named digital creative agency of record for My Dirty Jobs. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There is a common-sense argument to be made that video ads viewed on a handset are, by the very nature of the viewing experience, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For TV executives, looking for an extra 2% in the short term might mean sacrificing 50% in the long term. Right now, says Needham … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A study confirms that yes, younger consumers are apparently racing away from the TV to smartphones and tablets. But you know what? Older consumers … Read the whole story