TVBlog
You're a diehard WWE fan. An adult who walks out of the house with a replica title belt and collects action figures after you're kids have outgrown them. And, of … Read the whole story
"We wanted to have an animalistic theme, and as we looked at the new logo, it just seemed like a snake bite," says Olivier … Read the whole story
"Brands have been jumping on this bandwagon with hashtag strategies. The Super Bowl is a classic example where half of the ads mentioned Twitter," … Read the whole story
Think NBC's problems are only in the evening? Think about morning time periods. ABC's "Good Morning America" has now led NBC's "Today" for the … Read the whole story
In a branding deal expected to run at least until June, Ask.com and the television show Extra will work together, where the hosts use … Read the whole story
- COMMENTARY
What we hear greatly impacts what we see, think and purchase. In many successful TV campaigns, the narrator's voice, the music, the tagline or … Read the whole story
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The response to Sheryl Sandberg and Marissa Mayer's work stances shared historical similarities with the latest war on women. Read the whole story
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Maybe Dish Network's Hopper isn't such a big thing after all. At a Broadcasting & Cable conference, Adam Gaynor, director of advertising sales for … Read the whole story
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I'm getting a little tired of the annual post-Academy Awards gripe fest. Smart criticism and thoughtful suggestions on how to improve the Oscar telecast … Read the whole story
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Endorsement deals from prime-time actors must be hard to come by. Wonder why "Big Bang Theory's" Kaley Cuoco wrote a "sponsored" tweet about the … Read the whole story
COMMENTARYBruce Springsteen sang, “Fifty-seven channels and nothin’ on”. Today, the number of channels, outlets and content they carry has exploded. People often select the … Read the whole story
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If marketers blend their online video and TV advertising just right, they'll enjoy a significant lift in their conversion rates says a new study … Read the whole story
