TVBlog
by David Goetzl
It's time to spend other peoples' money. That's what investment banks do, right? And they get paid handsomely for it. If Allen & Co. and Lazard can do it, so … Read the whole story
by Wayne Friedman
Higher automotive and political advertising -- as well as the benefit of the acquisition of 10 new stations -- drove Nexstar Broadcasting to post … Read the whole story
by Wayne Friedman
Using the assets of its niche-targeted Speed channel, News Corp. has announced a major new national sports network, Fox Sports 1, which looks long-term … Read the whole story
by Wayne Friedman
DirecTV is growing its commercial, consumer movie business and advertising services -- all of which have seen double-digit revenue growth in recent periods. At … Read the whole story
by Karlene Lukovitz
The 30-second TV spot, which will air in Minneapolis (Caribou's headquarters city and its largest market), shows people enjoying pleasurable, mostly outdoor moments as … Read the whole story
by Joe Mandese
In what may be the first public accounting of the actual supply and demand of media compiled directly from the data processing systems of … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Ok, we've now reached the point in our "Mad Men" froth-of-anticipation (the series starts April 7, remember?) when we start eagerly glomming onto every … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Much has been said about viewer-losing broadcast networks needing to get "edgier" and perhaps more niche-like to compete with cable networks. But that might … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Addressable advertising has been an active, although custom, application for media purchasing for several years. Some agencies have been very strategic in folding in … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Real-time bidding (RTB) has had a massive impact on the online display ad market. Billions of dollars worth of online ad impressions are bought … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Another new cable network with more attitude? Any more TV posturing and we are sure to hear fewer words, perhaps just grunts. News Corp's … Read the whole story