TVBlog
by David Goetzl
Pretty soon, cable networks will cover seemingly every phone kiosk, billboard and taxi top in Manhattan looking to reach media buyers as the upfront market looms. Walk through Midtown and … Read the whole story
by Sarah Mahoney
For the first time in a decade, Just Born is using TV to advertise its Peeps, those fluorescent-yellow marshmallow critters that are a staple … Read the whole story
by Wayne Friedman
Conde Nast will try to do for two of its iconic magazines what Hearst recently announced for 'Esquire' -- but without the still valuable … Read the whole story
by Karl Greenberg
In addition to a season-long, on-air brand integration with the show, there will be digital activations that include sponsored challenges for the show's contestants … Read the whole story
by Steve McClellan
NEW ORLEANS -- As ratings at some TV networks continue to fall, although prices for ads have not, are advertisers paying more for less? … Read the whole story
by Wayne Friedman
Zero TV homes now account for 5% of all TV homes -- around 5 million in 2013 -- and Nielsen says these homes have … Read the whole story
by Karlene Lukovitz
WAT-AAH!, a functional water brand for kids created by a New York City mom to make drinking water "cool" to kids and teens, is … Read the whole story
by Wayne Friedman
Among syndication TV shows, "Wheel of Fortune" dashed to the line and nipped "The Big Bang Theory" in terms of overall viewers recently. But … Read the whole story
by Aaron Baar
In a new effort, the company touts its network, hosting and cloud capabilities as a way of offering peace of mind to businesses of … Read the whole story
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by Mark Walsh
"Angry Birds" creator Rovio Entertainment on Monday announced plans to introduce its first animated series across smartphones, tablets, TV networks and streaming media players. … Read the whole story
by Karlene Lukovitz
The new campaign's goal is reaching consumers who enjoy the fast-casual Mexican category but haven't yet tried Moe's, with messaging emphasizing its customizable menu … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
New York magazine's Vulture is now the site of a March Madness-type contest, the Sitcom Smackdown, which aims to name the best sitcom of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The upfront marketplace may not be so up this year -- at least according to one media analyst. While Michael Nathanson of Nomura Equity … Read the whole story