TVBlog
by David Goetzl
Comcast might want to watch out for New York Mayor Michael Bloomberg. When word of Kabletown's latest promotion reaches him, he's likely to propose limits on the size of video-on-demand … Read the whole story
by Steve McClellan
NEW ORLEANS -- Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming … Read the whole story
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by Wayne Friedman
Television's 30-second ad commercial units costs keep climbing -- now nearly three years in a row. In the fourth quarter, the average cost per … Read the whole story
by David Goetzl
Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with … Read the whole story
by Karl Greenberg
The new integrated campaign will comprise a TV, print, out-of-home, digital and social media campaign featuring celebrities, athletes, media, and corporate and government leaders, … Read the whole story
by Joe Mandese
As part of a reorganization of its executive team, rich online media advertising developer Undertone has tapped the top product and strategy executive from … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There are a number of excellent industry get-togethers, but there is only one I can think of that blends the actual happy hour with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You can think of it as a good sign that TV critics these days continue to ponder not just easily digestible video trailers but … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Having the full TV/DVR/On Demand experience truly mobilized means that the user is able to map their own video consumption against a range of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A growing number of network executives have been moaning about the disparate iterations of TV Everywhere. Every network seems to have a different way … Read the whole story