A few years ago when CBS trailed competitors in the 18-to-49 demographic, the pitch rang rather hollow. Now, though, as the network is a stronger player in the advertiser-coveted demo, … Read the whole story
Moving back somewhat to its roots, Liberty Media will acquire a significant stake in the big cable operator Charter Communications. Liberty Media, led by … Read the whole story
The TV spot, dubbed "Mud Pie," shows the young daughter of an Organic Valley farm family participating in the cooperative's tradition by carefully growing … Read the whole story
ABC's Jimmy Kimmel Live has struck a new one-year deal with Sony Electronics that makes the consumer and professional electronic products marketer the official … Read the whole story
The mid-size cable network Outdoor Channel had a mixed fourth-quarter earnings period, which comes just after its recently announced sale. Advertising revenue inched up … Read the whole story
HGTV and HSN have launched a cross-brand initiative that stretches from t-commerce to original digital content. Under an umbrella HGTV Home Outdoor Living, HGTV … Read the whole story
At the 4As conference in New Orleans, a number of speakers referenced the importance of storytelling in advertising and uttered that magic word "agnostic," … Read the whole story
Does the future of TV broadcasting mean no sex, no sugar, and possibly no shooting? Federal government hearings will soon bring in experts to … Read the whole story
Is it too early to talk about "House of Cards" -- or is it already way too late? As all the world knows, Netflix … Read the whole story