TVBlog
by David Goetzl
A few years ago when CBS trailed competitors in the 18-to-49 demographic, the pitch rang rather hollow. Now, though, as the network is a stronger player in the advertiser-coveted demo, … Read the whole story
by Wayne Friedman
Moving back somewhat to its roots, Liberty Media will acquire a significant stake in the big cable operator Charter Communications. Liberty Media, led by … Read the whole story
by Karlene Lukovitz
The TV spot, dubbed "Mud Pie," shows the young daughter of an Organic Valley farm family participating in the cooperative's tradition by carefully growing … Read the whole story
by Steve McClellan
ABC's Jimmy Kimmel Live has struck a new one-year deal with Sony Electronics that makes the consumer and professional electronic products marketer the official … Read the whole story
by Wayne Friedman
The mid-size cable network Outdoor Channel had a mixed fourth-quarter earnings period, which comes just after its recently announced sale. Advertising revenue inched up … Read the whole story
by David Goetzl
HGTV and HSN have launched a cross-brand initiative that stretches from t-commerce to original digital content. Under an umbrella HGTV Home Outdoor Living, HGTV … Read the whole story
COMMENTARY
by Bob McCurdy
At the 4As conference in New Orleans, a number of speakers referenced the importance of storytelling in advertising and uttered that magic word "agnostic," … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Does the future of TV broadcasting mean no sex, no sugar, and possibly no shooting? Federal government hearings will soon bring in experts to … Read the whole story
COMMENTARY
by Gary Holmes
Is it too early to talk about "House of Cards" -- or is it already way too late? As all the world knows, Netflix … Read the whole story