by Wayne Friedman
TV-related social media activity does have a relationship to TV ratings. But does it cause TV ratings to climb? There's no proof yet. But … Read the whole story
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by Wayne Friedman
U.S. multichannel video subscribers eked out a small gain in 2012 -- coming from satellite and telco distributors. The three TV distribution platforms added … Read the whole story
by Wayne Friedman
In many dayparts, local spot is cheaper than buying broadcast network TV scatter commercials. Broadcast network scatter CPMs rose faster from the first quarter … Read the whole story
by Tanya Gazdik
Southwest Airlines is taking a more serious tack with a campaign that broke Tuesday night during the NCAA Tournament opening games. The first work … Read the whole story
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by David Goetzl
March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and … Read the whole story
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by Mark Walsh
People spend the most time playing mobile games and using their devices to social network during weekday TV prime-time hours -- 8 p.m. to … Read the whole story
COMMENTARY
by Mark Walsh
The growing relationship between Twitter and TV was underscored in December when Nielsen struck a partnership with Twtter to create a new measurement tracking … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
"We don't watch morning TV to be made to feel embarrassed about the trivial things we want to know about" -- and "Today" host … Read the whole story
COMMENTARY
by Gary Holmes
Is it too early to talk about "House of Cards" -- or is it already way too late? As all the world knows, Netflix … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stations have added more local news programming than ever while at the same time losing viewership, according to the Pew Research Center. Too bad. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Are live-streaming TV apps the gateway drug to true a la carte programming? Walt Disney's ABC broadcast network -- with backing from its cable, … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
I have written articles on the value of targeting Baby Boomers, and now NBCU's Alan Wurtzel goes one step further. He says that it … Read the whole story