TVBlog
by David Goetzl
AT&T has a considerable marketing budget and operates in an exceedingly competitive category. The fact that it has chosen to heavy up on broadcast TV is just one more example … Read the whole story
by Wayne Friedman
Although CBS still sat in first place through March 24, competition is heating up -- especially with some high-profile shows like NBC's "The Voice" … Read the whole story
by Wayne Friedman
The new millennial-targeted cable network from Participant TV, which has a reach of 40 million subscribers, has a name: Pivot. The new network, which … Read the whole story
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by Joe Mandese
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according … Read the whole story
by Laurie Sullivan
Microsoft continues to work on voice-assistive technologies. The goal is to help people accomplish tasks more quickly through natural and conversational tones, reducing the … Read the whole story
by Steve McClellan
For consumers of media worldwide, online usage now exceeds offline media consumption. Offline media, such as TV, radio and newspapers still account for the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV broadcast networks would always like to turn back the hands of time. Which of them invested big time in a major TV video … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
One of the best research-oriented conferences in the industry is the ARF Re:think, which took place in New York City this past week. "Re-think" … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
HBO's move toward on-demand streaming -- a "big paradigm shift" -- should be a boost for Netflix, which is "essentially the best in the … Read the whole story
COMMENTARY
by Eric Korsh
The critical differences between TV and digital are twofold: one, today TV remains relatively unmeasurable compared to digital; two, TV content drives discovery and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Branded entertainment is still big business, and perhaps about to get bigger for some new hopefuls in the business. Read the whole story