Television News Daily
Wednesday, April 3, 2013
  • It's Official: Fallon To Take Over 'Tonight' In 2014

    NBC confirmed late-night TV's worst-kept secret: Jay Leno is leaving the "Tonight Show" and Jimmy Fallon of NBC's "Late Night" is taking his place. … Read the whole story

  • Toyota Gives New Avalon Diversity Spin

    The effort, via Toyota's diversity agency of 12 years Burrell, is a mix of entertainment and advertising, with Elba playing a secret agent escaping … Read the whole story

  • Buddy TV Expands NCM Media's Online, Mobile Reach

    NCM Media Networks, best known for its in-theater advertising, has tapped BuddyTV to expand its online and mobile presence. NCM Media Networks will exclusively … Read the whole story

  • Bravo's 2013 Slate Includes 17 New Series

    Bravo Media is upping its original shows by 15% -- slating 17 new greenlighted series and 18 returning unscripted shows in development. The cable … Read the whole story

  • Ads Play On Car's Attitude In Urban Jungle

    The effort, "Urban Thrill Rides," comprises TV, print, and outdoor and will be supported in retail and digital, and will run in more than … Read the whole story

  • Ace Scores: Cool Whip Frosting Tops Q1's Ads

    The ad earned "attention," "likeability" and "information" scores (three of the attributes measured within Ace Scores) exceeding 700, and many of the verbatim comments … Read the whole story

  • For Cross-Network Promotion, Think Way Out Of The Box

    In my perfect fantasy TV world, Discovery Channel's new "Pot Cops" should be a lead-in to Food Network's "Cupcake Wars." Maybe Showtime's "Weeds" would … Read the whole story

  • Advertisers, Agencies: It's OK To Pay For Completed T/V Ad Views!

    At my local vegetable stand, I don't buy produce based on cheapest price. I pass over the discounted tomatoes, close to the perishable date, … Read the whole story