by Tanya Gazdik
The ad, which is the latest element of the brand's "Road to the Final" campaign, celebrates the resourceful and quick-witted men of the world … Read the whole story
by Wayne Friedman
Disney/ABC Television Group ABC Player app -- the first network to offer a mobile app -- has hit a download milestone. The app has … Read the whole story
by Steve McClellan
Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a … Read the whole story
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by Wayne Friedman
With two live tightrope specials and its first scripted TV series, Discovery Channel looks to expand beyond its documentary/reality TV show base for the … Read the whole story
by Mark Walsh
TV may still be king, but the fragmenting video landscape has increasingly challenged media buyers in how and where they allocate budgets in a … Read the whole story
by Aaron Baar
"We wanted a different, honest and optimistic approach to launching Powerball, one that inspires people to believe in possibilities," said David Angelo of David&Goliath. … Read the whole story
by Wendy Davis
Web measurement company comScore suffered a major defeat in court this week, when a federal judge ruled that consumers who are suing the company … Read the whole story
by Aaron Baar
With an overall marketing spend that will double any of its previous launches, the company is looking to get the device (which is already … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Two YouTube video channels, Wig and Machinima, have been advertising on TV -- on Fox and AMC respectively. "It might seem counterintuitive that companies … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV brands still carry some weight. But they are fraying around the edges. Replace a Jay Leno with a Conan O'Brien? The "Tonight" show … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Everybody loves a TV renegade -- because they can stir the pot and give consumers and TV business partners something to talk about. If … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV stations have traditionally centered their tune-in efforts on-air. But with consumer habits shifting to an online world, broadcast tune-in strategies are moving in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Having the iPad has fundamentally changed the way I think about the first screen. Knowing that ABC, HBO, PBS, TBS and others are giving … Read the whole story
COMMENTARY
by Ed Martin
This continues to be a highly educational year for anyone working in or around the television business, especially where programming is concerned. Here are … Read the whole story
COMMENTARY
by Neil Perry
It's a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to BBC World News, the largest global study to date on the consumption of news in the digital age finds that tablets complement … Read the whole story