TVBlog
by David Goetzl
Though the wow moments are coming more frequently, every once in a while it bears stopping to marvel at the brilliance of the engineers working across the media space. Really, … Read the whole story
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by David Goetzl
TiVo's audience measurement unit TRA has a deal to begin using Nielsen data in limited fashion. While TRA aims to link ad exposure with … Read the whole story
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by Wayne Friedman
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake … Read the whole story
by Aaron Baar
"It's impressive how much multitasking is increasing," says Francesco Venturini, broadcast lead for Accenture's media and entertainment group. "Many people [who are] in front … Read the whole story
by Wayne Friedman
The big "NCAA Men's Basketball Championship" game between Louisville and Michigan has gained better overall viewing results versus a year ago. The tournament's TV … Read the whole story
by Wayne Friedman
National Geographic Channel says interactive activity for its Sunday night programs has raised time spent with the network. Viewing time has been boosted by … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox as a cable network? If it goes in that direction some day, would it be a better network in terms of getting edgy … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Competing research seems to abound when it comes to the world of the second screen. While media multitasking grows, we also have the narrower … Read the whole story