Wasn't one supposed to kill the other? Annual TV ad spending is closing in on the $80 million mark, while DVRs could soon be in 50% of U.S. homes by … Read the whole story
The upfront concept continues to expand. With the NewFronts moving into year two, Twitter has reached a first upfront deal with Starcom MediaVest Group … Read the whole story
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story
Proving that context is all -- at least when it comes to cursing on TV -- one unfortunate TV anchor in North Dakota was … Read the whole story
Advertisers can likely find that light TV viewer online--and overall, it might be worth it to advertisers to run their TV/online campaigns for a … Read the whole story
BBC America has partnered with Twitter to Tweet video clips that are synchronized to on-air programming. It is quite possible that Twitter's narrow stream … Read the whole story
You say tomahto, I say tomato. You say catsup, I say ketchup. Within the out-fo-blood prism of "Mad Men," it all comes down to … Read the whole story
What you don't know as a media company can be good for you -- or at least get you out of trouble. YouTube's latest … Read the whole story
If Apple's impact on the mobile phone industry is duplicated - even partially - when Apple enters the world of television displays, then cable … Read the whole story
"Subscriber," "customer," "home passed." There are many terms that cable operators or other pay-TV providers use to refer to those who purchase or who … Read the whole story