TVBlog
by David Goetzl
Neuroscience sure seems a lot more effective than online surveys and focus groups. At least on paper, evaluating brain activity seems a more straightforward path to gaining insight into marketing … Read the whole story
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by David Goetzl
The upfront concept continues to expand. With the NewFronts moving into year two, Twitter has reached a first upfront deal with Starcom MediaVest Group … Read the whole story
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by Wayne Friedman
Gannett TV revenues climbed nearly 10% in the first quarter of 2013. Gannett pulled in $185.5 million -- 8.5% higher than its $170.9 million … Read the whole story
by Laurie Sullivan
What if an automated system on a brand's Web site noticed visitors had poor video playback when renting a movie and automatically generated an … Read the whole story
by Erik Sass
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic men in the U.S. with a Spanish-language campaign with the tagline "Es Facil … Read the whole story
by Fern Siegel
CEO Jimmy W. Hayes is retiring after a three-decade tenure with the company. John M. Dyer will be named COO of Cox Enterprises May … Read the whole story
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by Wayne Friedman
Wall-to-wall Monday to Friday coverage of the Boston Marathon bombing sent broadcast and cable networks ratings soaring -- with NBC topping all networks on … Read the whole story
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by David Goetzl
Univision's owned-and-operated stations will offer an English-language network as a digital subchannel. Featuring classic movies, getTV will launch this fall from Sony Pictures Television … Read the whole story
by Karl Greenberg
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story
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by Thom Forbes
The rehabilitation of Netflix' image following its pricing debacle of 2011 continued in the first quarter of 2013 with more than two million new … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Proving that context is all -- at least when it comes to cursing on TV -- one unfortunate TV anchor in North Dakota was … Read the whole story
COMMENTARY
by Gary Holmes
Americans who love "Downton Abbey" and its penetrating observations on British class conflict are less comfortable with shows that highlight class differences in the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Advertisers can likely find that light TV viewer online--and overall, it might be worth it to advertisers to run their TV/online campaigns for a … Read the whole story
COMMENTARY
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You say tomahto, I say tomato. You say catsup, I say ketchup. Within the out-fo-blood prism of "Mad Men," it all comes down to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Hopper from Dish offers a glimpse of how media consumption patterns can change under true TV Everywhere technology. If only we could get … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is the upfront market still a futures market? It depends whose future you're looking at. Read the whole story
COMMENTARY
by Ted May
"Subscriber," "customer," "home passed." There are many terms that cable operators or other pay-TV providers use to refer to those who purchase or who … Read the whole story