TVBlog
Editor's Note: In this guest commentary, a top Boston station executive recounts events from last week in the wake of the Marathon tragedy, while offering an endorsement of local broadcasting's … Read the whole story
U.S. advertising is projected to grow 1.2% for 2013, with total media owner advertising revenues climbing to $176.3 billion. If the prediction is accurate, … Read the whole story
Spurred on by big TV sporting events, men ramped up their sports app usage in the first months of this year. There have been … Read the whole story
Time Warner Cable executives cast aside any fears Thursday that Google's fledgling broadband and TV service will pose much of a challenge. CEO Glenn … Read the whole story
Nielsen is nearing completion of the Federal Trade Commission's request for more information regarding its proposed merger with Arbitron, CEO David Calhoun said Thursday. … Read the whole story
Clear Channel Airports has brought its new airport TV network, ClearVision, to Dallas Love Field Airport, which serves around 8 million travelers per year … Read the whole story
Akron Children's Hospital has enlisted actual patients to help create its latest TV campaign. The effort includes 11 thirty-second spots and was put together … Read the whole story
For the past seven years, its 'Cinco de Moe's' promotion has been run on a by-market basis, with various franchises offering different special deals. … Read the whole story
- COMMENTARY
Scarcity should come to all media forms. Will new TV and media content owners get this message? Yes, if they can afford it. Read the whole story
- COMMENTARY
Industry observers have been questioning the value and wisdom of the three traditional sweeps periods (four if you count July) for as long as … Read the whole story
- COMMENTARY
Recent data from Parks Associates indicates that U.S. consumers often turn to their mobile devices regularly while watching TV. The research firm said 22% … Read the whole story
- COMMENTARY
As media experience fragments, content providers will find themselves fighting to be top of mind when the user has "moments of truth" in deciding … Read the whole story
