TVBlog
by David Goetzl
Marketers increasingly look to employ elements of paid, earned and owned media in their campaigns. Snickers may or may not buy any media to back a stunt it's got going … Read the whole story
by Tanya Gazdik
Crown Imports' Negra Modelo is launching its first-ever TV spots on Chef Rick Bayless' show, "Mexico: One Plate At A Time." The partnership includes … Read the whole story
by Aaron Baar
"As part of our brand transformation, we need to broaden our appeal to be inclusive of Millennials who currently don't know that they can … Read the whole story
by Mark Walsh
Nearly half of home entertainment devices in the U.S. are connected and being used for their online capabilities, but the level of use varies … Read the whole story
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by David Goetzl
A pair of companies that provide a technological backbone for media transactions have launched a platform that integrates buying for digital video with TV. … Read the whole story
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by Wayne Friedman
TV viewer gains were had by A+E, Fox News, and TNT in April versus a year ago. A+E grew a substantial 36%. Fox News … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Hulu Plus is no Netflix -- and vice-versa. What kind of lessons can they learn from each other? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
About two years ago, a number of people protested outside Lincoln Center as ABC was about to start its upfront prime-time programming presentation to … Read the whole story
COMMENTARY
by Ronnie Lavi
The segregation of TV and digital is deeply engrained in advertising culture, resulting in separate and often competing silos. The common view has been … Read the whole story