by Erik Sass
Electus, a multimedia studio owned by IAC, has taken a stake in Hud:sun media, a production and entertainment company. The two will partner to … Read the whole story
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by Mark Walsh
TV Guide has released an updated version of its app for Android that adds a number of features already available through its iOS app … Read the whole story
by Karl Greenberg
The new effort uses handcrafted art as a metaphor for a Lexus brand equity around craftsmanship and engineering. The film, photography, and design campaign … Read the whole story
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by Wayne Friedman
NBCUniversal has a new head advertising executive for its E! and new Esquire Network -- Maureen Murphy. A 13-year NBC executive, Murphy will have … Read the whole story
by Sarah Mahoney
"It is our first big fragrance launch in 10 years, since 2003 with Beyond Paradise," a spokesperson tells Marketing Daily in an email. "We … Read the whole story
by Wayne Friedman
Based on its new definition of a TV home -- one that can include a broadband connection -- Nielsen says the number of TV … Read the whole story
by David Goetzl
With two prospective buyers competing to buy the Outdoor Channel, a shareholder vote scheduled for Wednesday has been postponed. Meanwhile, shares in the parent … Read the whole story
by Fern Siegel
Publishers Clearing House is launching a new TV ad campaign May 6. Three new "Winning Moments," the sweepstakes company's longtime theme, will feature a … Read the whole story
by Wendy Davis
Aiming to stop CBS from filing a new round of lawsuits, online video company Aereo today asked a federal judge in New York to … Read the whole story
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by Wayne Friedman
More sports TV programming channels continue to look for success. Why? The constant lure of big advertisers' interest, more live and less time-shifted programming … Read the whole story
by Fern Siegel
The pioneer reality show "Cops," a 25-year stalwart on Fox, is moving to Spike TV starting this September. Viewers will see new episodes of … Read the whole story
by Karl Greenberg
The theme of the ads, which show the institute's staff, surgeons, physicians, technicians and scientists, is that at the center, cancer becomes the prey: … Read the whole story
by Sarah Mahoney
The spots for True Value, a Chicago-based hardware collective that competes with much larger chains, including Ace, the Home Depot and Lowe's, are themed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Young people may watch less TV these days, but they still watch a decent amount: 23 and-a-quarter hours a week. Now the downside: 18-24 … Read the whole story
COMMENTARY
by Gary Holmes
Watching "Man Men," always a disquieting experience, was more unsettling than usual on April 28, coming so soon after the Boston Marathon bombing. The … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American adults 18 and over are putting their foot … Read the whole story
COMMENTARY
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"For Immediate Release" refers to the press release that Peggy bangs out on her IBM Selectric in the final electric seconds of the show. … Read the whole story