TVBlog
by David Goetzl
A second era of social marketing continues to emerge. If the first was about attracting followers and likers, Social Media 2.0 is increasingly about that tired, yet crucial concept of … Read the whole story
by Karlene Lukovitz
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched a campaign that combines an art-gallery theme and … Read the whole story
by David Goetzl
Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed a deal with online buying platform Videology that … Read the whole story
by Steve McClellan
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
by David Goetzl
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up shows their affiliated studios produce. After all, that's … Read the whole story
by Wayne Friedman
Although U.S. TV programming networks are not close to transitioning to the new 4K TV technology, Sony Electronics has started a marketing campaign for … Read the whole story
by Wayne Friedman
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions. The time-shifting and technology company boosted multiple system cable operator revenue … Read the whole story
by Wayne Friedman
Just two days before the finish of the TV season, CBS claims a major victory among 18-49 viewers in the broader metric that TV … Read the whole story
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by Wayne Friedman
As traditional TV platforms project small gains in their $70 billion business, new digital TV video businesses are looking at major hikes in the … Read the whole story
by Aaron Baar
"[Director Garth Davis] had a personal experience with the Sony 4K Ultra HD TV at the Sundance Film Festival, and a creative vision to … Read the whole story
by Aaron Baar
Via a live Webcast that featured Microsoft and gaming executives (with a cameo from Steven Spielberg), the company touted how the next-generation console will … Read the whole story

COMMENTARY
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Called "The Crash," this week's episode reflected a fresh focus for Mad Men: Whores and death and death and whores. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Aereokiller, embroiled in litigation with the TV networks, is putting at least one legal dispute behind it. Founder Alki David agreed to stop calling … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Seemingly minutes after a massive tornado hit, an MSNBC news image showed a speedboat sitting on top of a house in Moore, Okla. This … Read the whole story
COMMENTARY
by Gary Holmes
Like other Bluth Family fans, I am excitedly looking forward to NetFlix's May 26 launch of a new season of "Arrested Development." If the … Read the whole story