TVBlog
by David Goetzl
Listening to the top marketer at Anheuser-Busch, it seems pretty clear why major brands shouldn't be expected to move big dollars away from TV anytime soon. So, barring another gruesome … Read the whole story
by Aaron Baar
Via a live Webcast that featured Microsoft and gaming executives (with a cameo from Steven Spielberg), the company touted how the next-generation console will … Read the whole story
by Steve McClellan
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
by Wayne Friedman
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions. The time-shifting and technology company boosted multiple system cable operator revenue … Read the whole story
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by Gavin O'Malley
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
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by Gavin O'Malley
Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and … Read the whole story
by Wayne Friedman
For the first time in a year-long period, the biggest multichannel video companies have witnessed a collective net loss in subscribers. The biggest loser … Read the whole story
by Karlene Lukovitz
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respectively confirm that the nutrition/energy bar category is growing at double-digit rates, and … Read the whole story
by Wayne Friedman
Just two days before the finish of the TV season, CBS claims a major victory among 18-49 viewers in the broader metric that TV … Read the whole story
by Steve McClellan
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a number of their subsidiaries for breach of contract … Read the whole story
by Aaron Baar
"[Director Garth Davis] had a personal experience with the Sony 4K Ultra HD TV at the Sundance Film Festival, and a creative vision to … Read the whole story
by Karl Greenberg
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for PC, PlayStation 3, and Xbox 360, is extending … Read the whole story
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by Joe Mandese
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
DirecTV and Time Warner Cable are two traditional TV programming distributors kicking the tires at Hulu. These two add to the list of possible … Read the whole story