TVBlog
by David Goetzl
For all those waiting for the promise of interactive TV advertising to be fulfilled, shift focus from the remote control to the mobile device. Growth is more likely to come … Read the whole story
by Wayne Friedman
Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, … Read the whole story
by Aaron Baar
"We feel there's tremendous savings versus AT&T and Verizon," company representative Greg Lund tells "Marketing Daily." "People have been conditioned to the post-paid experience, … Read the whole story
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by Gavin O'Malley
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
by Wayne Friedman
North American pay TV subscribers may continue to show little or no growth for the first quarter, but worldwide pay-TV business continues to climb, … Read the whole story
by David Goetzl
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate's retrans consent dollars over time. Right now, he … Read the whole story
by Wayne Friedman
NBC leads with "The Voice," while ABC's "Dancing With the Stars" is up 44% from the previous week. ABC came in second place to … Read the whole story
by David Goetzl
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to subscribers in its various markets next month. "On … Read the whole story
by Karl Greenberg
The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, … Read the whole story
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by Joe Mandese
Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Wild upfront digital video estimates postured that many platforms/sites could get $1 billion in upfront money of the expected $4 billion in digital advertising … Read the whole story