TVBlog
by David Goetzl
As head of sales at ABC, Geri Wang has considerable visibility into operations at the largest media agencies and she's frustrated by the adaption rate. From her perspective, integration between … Read the whole story
by Wayne Friedman
Social media as it applies to TV influence is still a mixed research picture: Low usage, but growing potential. Of note to TV programmers: … Read the whole story
by David Goetzl
Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitter executive, says. He believes live-TV viewing for top shows will increase as … Read the whole story
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by Gavin O'Malley
While half of consumers report viewing TV concurrently with social media, far fewer -- just 12% -- say they tweet, "like," "pin" or post … Read the whole story
by Steve McClellan
For years traditional media research has measured consumer usage of individual channels. That's no longer good enough, says Starcom MediaVest Group CEO Laura Desmond. … Read the whole story
by Wayne Friedman
NBC Owned Television Stations' locally delivered digital network, Cozi TV, has added three markets to its lineup. WMFP-TV Boston; KUBE-TV Houston; and KHSB Kansas … Read the whole story
by Mark Walsh
The U.S. mobile video audience in the first quarter reached 45.3 million, up from 36 million a year ago. That 25% gain made the … Read the whole story
by David Goetzl
ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close … Read the whole story
by Wayne Friedman
The only original show to see any gain at all on Sunday night was CBS' "Tony Awards," which earned a 1.2/4 among 18-49 viewers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
urviving tough times for many in the broadcast upfront business means maintaining an even keel. So far in this upfront, that's what the major … Read the whole story