by Wayne Friedman, David Goetzl
Gannett, the largest newspaper chain in the U.S., is making a big bet on the sector's growth. The company has a $2.2 billion deal … Read the whole story
by David Goetzl
A top Disney executive told a Congressional subcommittee Wednesday that the company does not require distributors to carry low-rated networks in order to gain … Read the whole story
-
by David Goetzl
NBC is on course to land a volume increase in the upfront as inventory is packaged with other NBCUniversal properties, according to a person … Read the whole story
by Wayne Friedman
Following the big slowdown in theatrical 3D films -- and that of overall 3D TV adoption by consumers -- ESPN will be closing down … Read the whole story
by David Goetzl
Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal Thursday with an undisclosed "major player" … Read the whole story
by Laurie Sullivan
The future of cookie tracking lives on the silicon chip, not in the Web browser. It makes interactive television the data source that connects … Read the whole story
by Tanya Gazdik
Charles Schwab is replacing its long-time "Talk to Chuck" tagline with "Own Your Tomorrow." The national marketing campaign breaking this week includes TV, print, … Read the whole story
by Wayne Friedman
Two of the most storied teams brands in the National Hockey League -- the Chicago Blackhawks and Boston Bruins -- rocketed NBC to more … Read the whole story
by David Goetzl
Allstate will serve as a launch sponsor of CNN's new morning program, attaching its brand on-air and online to a rundown of top stories. … Read the whole story
by Sarah Mahoney
The company says photographer Nan Goldin shot the print campaign, with broadcast ads filmed by French director Romain Gavras. (At this point, ads are … Read the whole story
COMMENTARY
by Mitch Kanner
How can networks focused on selling advertising units on existing and new programs better collaborate with brands looking to get "beyond the spot" -- … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Smart TV or "connected TV" is a phrase used to describe the current trend of integration of Internet connectivity (Ethernet and WiFi) into high-definition … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More than other digital platforms, Twitter has been compared to "live" TV -- or real-time media. So it may come as no surprise that … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
What "Scandal" can teach CMOs about marketing to screenagers. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Warner Cable raised a great defense this week when it was accused of making it difficult for OTT marketers to make content deals with … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Snacking - like media consumption - is a behavior that is so prevalent that it occurs throughout the day across all demographics. The details … Read the whole story
COMMENTARY
by
Marketers need to move beyond a traditional multicultural approach to hyper-target consumers based on their location, ethnicity, country of origin, language preference, buying behaviors … Read the whole story