TVBlog
Lost in some of last week's hoopla around an ESPN cross-platform measurement initiative was Telemundo embarking on a similar effort. The Spanish-language media company is looking to measure behavior among … Read the whole story
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are … Read the whole story
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show that in the past two years only 4% … Read the whole story
With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story
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Advertisers need to capitalize on the revenue potential that dual screen will bring. For marketers, dual-screen advertising opens the door to creative that is … Read the whole story
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More than last season, this was the year Fox's "American Idol" came down off its high perch as television's big program. Now, what do … Read the whole story
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Just like everything else in the media landscape today, research is undergoing challenges that require it to transform the way it does business. There … Read the whole story
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According to a recent worldwide study conducted by Be On, the new AOL global branded content business, the majority of online video spend in … Read the whole story
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If you're like me, then you believe that one of the unintended consequences of the hyper-acceleration of real-time media are some corresponding attention disorders, … Read the whole story
