TVBlog
by David Goetzl
Lost in some of last week's hoopla around an ESPN cross-platform measurement initiative was Telemundo embarking on a similar effort. The Spanish-language media company is looking to measure behavior
among … Read the whole story
by Wayne Friedman
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are … Read the whole story
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by David Goetzl
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show that in the past two years only 4% … Read the whole story
by Aaron Baar
With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story
COMMENTARY
by Albert Lai
Advertisers need to capitalize on the revenue potential that dual screen will bring. For marketers, dual-screen advertising opens the door to creative that is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More than last season, this was the year Fox's "American Idol" came down off its high perch as television's big program. Now, what do … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Just like everything else in the media landscape today, research is undergoing challenges that require it to transform the way it does business. There … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent worldwide study conducted by Be On, the new AOL global branded content business, the majority of online video spend in … Read the whole story
COMMENTARY
by Joe Mandese
If you're like me, then you believe that one of the unintended consequences of the hyper-acceleration of real-time media are some corresponding attention disorders, … Read the whole story