TVBlog
by David Goetzl
Nielsen isn't abandoning set-top-box (STB) data, but it's substantially scaling back plans to use it for local measurement. It boils down to the need for speed. In the 55 largest … Read the whole story
by Aaron Baar
With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story
by Laurie Sullivan
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions through a deal that could integrate the company's … Read the whole story
by Wayne Friedman
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are … Read the whole story
by David Goetzl
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available … Read the whole story
by Fern Siegel
Select artists that appear on TV late-night show "Jimmy Kimmel Live" will get to perform an extended set in front of the show's fans, … Read the whole story
by Karl Greenberg
For affluent consumers, traditional media is still the way to go, per the latest monthly study by the Shullman Research Center's Luxury and Affluence … Read the whole story
COMMENTARY
by
The title of this season's second-to-last episode (yikes!) is "The Quality of Mercy," which comes from Portia's famous speech in Shakespeare's "The Merchant of … Read the whole story
COMMENTARY
by Gary Holmes
ABC's announcement that it will launch an updated 1980s version of the classic TV show "The Goldbergs" reminds me that in the history of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The next generation of gaming consoles has much more to lose from 'second screening' than does TV. And so the Xbox One and PS … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's back to old-school marketing for CBS: Virtually all its fall shows will premiere in a one-week period starting right after its Emmy awards … Read the whole story
COMMENTARY
by Joe Mandese
If you're like me, then you believe that one of the unintended consequences of the hyper-acceleration of real-time media are some corresponding attention disorders, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More than last season, this was the year Fox's "American Idol" came down off its high perch as television's big program. Now, what do … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The metrics around second-screen use and the occasional linkage viewers make between the two displays may give programmers and advertisers good reason to court … Read the whole story