TVBlog
by David Goetzl
Some might say with so much media research promising improved insight into ROI, the role of marketing mix modeling (MMM) has been overlooked. Recently, though, the trade's complicated work has … Read the whole story
by Wayne Friedman
Merging more traditional programming platforms with newer TV consumer applications, Apple TV could soon be offering live TV streaming of channels from Time Warner … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
"At least 25 people still called the FCC to complain" after the FCC decided not to fine the Red Sox for David Ortiz saying … Read the whole story
COMMENTARY
by Ed Martin
Oprah Winfrey has finally listened to the television viewing public! The first 40episodes of the online versions of "All My Children" and "One Life … Read the whole story
COMMENTARY
by Vanessa Naylon
Data shows that half of the time we're using our tablets and smartphones, we're also in front of the TV. This means that while … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Samsung has acquired Boxee whose video set-top box also has apps for phones. Samsung, along with its phones, is also the world's largest TV … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV set manufacturer Samsung has agreed to buy over-the-top TV service Boxee, which also has a cloud-DVR service. Other services like Aereo have similar … Read the whole story