TVBlog
by David Goetzl
Advertiser Perceptions, which conducts an array of research about media buying trends, has released its annual study on the impact of upfront and NewFront presentations. Buyers didn't offer much in … Read the whole story
by Gavin O'Malley
Ahead of what many are expecting to be a major reorganization at Microsoft, the software giant has announced plans to pull the plug on … Read the whole story
by Steve McClellan
FremantleMedia North America has appointed Lee Rierson as COO. Rierson is tasked with overseeing production for a slate that includes "The X Factor" and … Read the whole story
by Wayne Friedman
Consumers are uncomfortable with new technologies, where a camera or a sensing device can observe them watching TV content. Forty-three percent of people would … Read the whole story
by Wayne Friedman
A new study reveals there are four distinct groups for those ages 18-34 -- from the "easygoing" to the "hardworking." The largest group, "Confident … Read the whole story
by Wayne Friedman
On one of the lowest TV viewing nights of the year -- July 4 -- only NBC stuck with original programming, with its expanded … Read the whole story
by Karl Greenberg
The humorous ads comprise three new spots (two of which debut this summer) featuring college sportscasters Kirk Herbstreit and Brent Musburger doing voiceover play-by-play, … Read the whole story
by Karl Greenberg
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram and Pinterest. The Facebook page tracks the two travelers, while touting the company's … Read the whole story
by Steve Smith
Shazam has received a major investment from a leading Latin American wireless company. The company claims over a user base of 350 million worldwide … Read the whole story
by Karl Greenberg
Under Armour is extending its largest-ever global campaign, "I Will", with a 60-second spot focusing on grassroots football. "Ready for August" also happened to … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
The goal of The Maxxcom Collaborative, a forum in which 243 attendees shared ideas during lunch on June 13 at the Helen Mills Theater … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So I was watching a cable TV drama, and up came a DirecTV commercial. That's right. I was not fast-forwarding, merely lulled into remote … Read the whole story