TVBlog
by David Goetzl
Why wouldn't a Republican consulting firm expand a relationship with a certain measurement company? If the publicity is to be believed, Rentrak proved crucial last year in helping President Obama … Read the whole story
by Steve McClellan
FremantleMedia North America has appointed Lee Rierson as COO. Rierson is tasked with overseeing production for a slate that includes "The X Factor" and … Read the whole story
by Gavin O'Malley
Ahead of what many are expecting to be a major reorganization at Microsoft, the software giant has announced plans to pull the plug on … Read the whole story
by David Goetzl
More Americans use Fox News as their principal news source than any other specific TV outlet. The Gallup survey found that 8% use Fox … Read the whole story
by Wayne Friedman
This year, 19.3% of U.S. TV homes -- 22 million homes -- will be broadcast-only and not subscribing to any pay TV service. A … Read the whole story
by Wayne Friedman
Consumers are uncomfortable with new technologies, where a camera or a sensing device can observe them watching TV content. Forty-three percent of people would … Read the whole story
by David Goetzl
Another show with Under Armour on the top line is rolling out on the Outdoor Channel. The series follows big game hunter Jason Carter … Read the whole story
by Karl Greenberg
Kimberly-Clark's Depend brand is using an inaugural sponsorship of the ESPN Espy awards on July 17 to put a capstone on its "Great American … Read the whole story
by Karl Greenberg
Under Armour is extending its largest-ever global campaign, "I Will", with a 60-second spot focusing on grassroots football. "Ready for August" also happened to … Read the whole story
by Karl Greenberg
The humorous ads comprise three new spots (two of which debut this summer) featuring college sportscasters Kirk Herbstreit and Brent Musburger doing voiceover play-by-play, … Read the whole story
by Sarah Mahoney
Betting that fans still can't get enough of Taylor Swift, Elizabeth Arden is launching its third fragrance for the singer, called Taylor, by Taylor … Read the whole story
by Aaron Baar
Among the manufacturers, Sony and Vizio tied for the highest rank in customer satisfaction among the under-50-inch HDTVs. LG Electronics and Samsung followed with … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Netflix is positively influencing the direction of current and future programming on cable and Internet TV, notes Rebecca Greenfield in this think piece. For … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable, satellite, and teleco TV distributors are fighting to get into Internet-delivered programming. They would join such established players as Netflix and Amazon, and … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
After stints at IBM and Time Warner, Ruth Stevens launched eMarketing Strategy, successful in B2B marketing. In my interview with her, topics include how … Read the whole story