TVBlog
by David Goetzl
Advertisers covet addressable advertising. This canine clich has got to be banished, but it obviously offers the potential to cut down on waste by only reaching dog owners with dog … Read the whole story
by Sarah Mahoney
Betting that fans still can't get enough of Taylor Swift, Elizabeth Arden is launching its third fragrance for the singer, called Taylor, by Taylor … Read the whole story
by Aaron Baar
Among the manufacturers, Sony and Vizio tied for the highest rank in customer satisfaction among the under-50-inch HDTVs. LG Electronics and Samsung followed with … Read the whole story
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by David Goetzl
Gray Television, the station group that owns dozens of Big Four affiliates, will eliminate the COO role with the departure of Bob Prather and … Read the whole story
by Karl Greenberg
Kimberly-Clark's Depend brand is using an inaugural sponsorship of the ESPN Espy awards on July 17 to put a capstone on its "Great American … Read the whole story
by Wayne Friedman
NBC's big summer show "America's Got Talent" got top honors on Tuesday night -- though only up a bit from last week's season low. … Read the whole story
by Karlene Lukovitz
Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Netflix is positively influencing the direction of current and future programming on cable and Internet TV, notes Rebecca Greenfield in this think piece. For … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Everyone in TV wants to be number one -- and when it comes to sports TV, that also goes for teams and players. A … Read the whole story