TVBlog
by David Goetzl
What is Collective up to? In the ad business, trade campaigns frequently appear on phone kiosks and similar spaces on the streets of New York. But TV? With a rather … Read the whole story
by Wayne Friedman
Ahead of its quarterly earning report, Discovery Communications got a rare sell recommendation from a stock market analyst because of a too pricey valuations … Read the whole story
by Wayne Friedman
One of WWE's longtime big TV efforts, "SummerSlam," the major pay-per-view wrestling/entertainment TV show, will gain some heavy promotional/advertising push from PepsiCo's Doritos and … Read the whole story
by David Goetzl
CNBC.com's revamped home page is far cleaner and better capitalizes on visuals. Gone is what seemed like an endless list of indistinguishable headlines in … Read the whole story
by Karl Greenberg
The just-launched campaign involves, first, getting people to tweet #wantnewcar about why they need a new car, and then responding in real-time with tweets … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ask yourself what News Corp and Walt Disney Co. are up to by not selling Hulu for the second time in two years. You … Read the whole story
COMMENTARY
by Gary Holmes
"Glee" has always prided itself on keeping it real, with "ripped from the headlines" plots such as school shootings and transgender acceptance. But this … Read the whole story